How AI Writing Tools Can Streamline Your Freelance Copywriting Workflow

As a freelance copywriter, it’s impossible to overlook the effects that AI content generation is having on digital marketing.

You may currently be talking to fewer prospective clients as marketing departments decide that by using AI '0 overheads' beat high-quality content. Some businesses are taking the bet that AI tools can completely replace writers.

Other businesses are more practical and understand that AI and writers can work hand-in-hand.

In this guide, we’ll outline how freelance copywriters can streamline their workflow using AI to revolutionize their business.

“There are simply not enough hours in the day”

As a one-man-band, it can be hard to focus equally on all the elements at once - the beat, the melody, the rhythm… The same is true for a freelance copywriter. It always feels like something is being neglected. How can you give every client, every task, and every process the attention it deserves?

The answer is AI productivity tools. With AI tools you can put hours back into your day so you can put equal attention on delivering for your clients, and growing your freelance business simultaneously.

Outreach more effectively

Juggling content creation and outreach can lead to burnout quickly.

It seems one element or the other suffers as you prioritise the other. You’re looking to build a sales pipeline, but your calendar is blocked out for your current clients who you’re trying to maintain a long-term relationship with.

Or, you’re spending too much of your day to attract new clients, so you don’t have time to pay the right amount of care and attention to your current clients.

AI can revolutionize your outreach by:

• Automating tasks
• Personalizing messages
• Optimizing pitches and campaigns  

By optimizing your outreach process you can increase both your engagement and conversions.

Create bespoke outreach pitches

With AI tools you can create tailored prompts to write bespoke new business pitches.

You’re not a designer, so creating new business pitches is time-consuming. With GPT Slides you can create visually-stunning slides to set the best first impression possible.

OK, let's imagine a copywriter has been referred to a potential new client (a design consultancy named Roki) by an ex-colleague. Their ex-colleague recommended them to their marketing manager and asked them to create a pitch for the following:

1. Case studies of Roki’s previous client projects
2. Overhauling their website content to make it more user-friendly
3. Create thought leadership articles, whitepapers and playbooks

The copywriter decides to use GPT Slides to help them create a professional pitch deck. They write the following prompt.

Prompt:

“Create a pitch deck for a copywriter looking to win the business of Roki a digital transformation consultancy. They are looking for a copywriter to support them with a range of different copy requirements:

1. Case studies based on interviews with their CTO
2. Refining their website copy to be more user-friendly and concise with less jargon
3. Creating regular thought leadership articles, whitepapers, and playbooks”

And here are our slides:

As you can see from the slide above the model may need more information to create a polished deck. The copywriter could create an additional prompt to edit this slide by giving more details on their roadmap, editorial process, and including a timeline. Alternatively, the copywriter could jump in and edit the template that’s been provided.

Content strategy – research topic ideas using AI

Copywriters can also utilize AI tools to create content ideas when they are experiencing writer’s block.

AI tools give copywriters a huge advantage when looking to learn more about a subject and researching specific topics in more detail.

You can use AI to create SEO-friendly briefs:

• Ask AI to include SEO keywords for a topic
• Ask AI to include SEO friendly image tags for articles
• Ask AI to write blog posts with SEO optimization

Writing – create drafts and briefs using AI

You can even utilize AI to write drafts when you’re out of creative juice, or you are lacking time.

We’ve written a guide on generating content and pictures for a blog post using AI.

As a pro writer, you might doubt the ability of AI to write like a human, with emotional connection and individuality. However, you’ll see that AI can create drafts that you can edit with your editing skills, saving time during the content generation process.

Take this snippet we created from the following prompt:

“Write an introduction to a blog summarizing how freelance copywriters can use AI to boost their productivity. Then create a brief complete with headings, subheadings and bullet points so I can write the remainder of the blog.”

Here’s the brief created by Chat GPT in the GPT Workspace Docs Chrome extension:

Now, we have ideas and a template we can follow to create a new article on the topic: “How Freelance Writers Can Use AI To Boost Their Productivity.”

Use GPT Workspace to grow your freelance business

In this article, we’ve used GPT for Slides to demonstrate the applications of using AI tools to create presentation for client pitches in just seconds.  

We’ve also used GPT for Docs to show the creative power of Chat GPT to create content briefs to save freelance writers time in content strategy and planning.

Ready to use GPT Workspace to grow your freelance writing business. Get started today by installing the free GPT Workspace Chrome Extension rated 4.9/5 by more than six thousand customers.