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You’re an entrepreneur bringing your innovative vision to life, or you're helming a groundbreaking startup ready to disrupt your industry. But you need a digital home to communicate your ideas and act as your digital footprint.
Maybe you already have a website wireframe, you might have progressed a bit further, working with an internal developer or a contractor to build your website. But you still need a copywriter to accurately and compellingly bring your products and services to life.
Whether you're short on time or resources, copywriting can often be a blocker for getting to market.
This piece will explore the time-saving and money-saving benefits of GPT Workspace AI tools for copywriting, and how they can empower small teams and entrepreneurs without a copywriter.
Why use GPT tools instead of hiring a copywriter
When you have little, or no, content prepared and you need to get your website live, to demonstrate to investors that your business is a professional entity, or you want to start selling your products/services to customers ASAP, AI writing tools can create content that matches your brand voice and requirements.
- Speed – fast track the creative process, creating content quicker than a writer can type
- Iterate – the beauty of AI is it quickly learns what you want as you prompt it to elaborate on drafts. You can also ask it to elaborate on content that meets your needs
- Query – ask questions to generate responses and find the information you need quickly, without needing to search multiple websites
- Styles – humorous, professional, informational, AI can create content in the styles that fit your brand voice
AI writing tools integrated into Google Workspace
You’ve probably played around with AI writing tools before. You might have a Chat GPT account and tested it with some simple prompts like “Write a short story in the style of the Twilight Zone”’.
Imagine if you could use Chat GPT directly in your live documents. Well, stop imagining because you can.
With GPT Workspace you can integrate AI writing tools into your Google Docs, Sheets, Slides, and even your Gmail account.
GPT Workspace in Action
As you can see, we have the GPT Workspace extension launched in our Google Doc. We prompted: “Write a short story in the style of the Twilight Zone”.
As you can see the story has been inserted directly into our Doc.
Chat GPT can certainly spin a spooky tale, but its potential goes way beyond macabre ghost tales.
Let’s prompt it to create an About Page for a food box delivery service, Farmly.
We entered the following prompt:
“Create a website about page for a food box delivery service. The company is named Farmly and curates fruit and vegetable food boxes, with weekly and biweekly subscriptions. Mention that the business is carbon neutral, all produce is organic and all your produce comes from within a maximum of 50 miles from your doorstep.”
GPT for Docs responded in under 30 seconds and we have content we can upload to our website as is, or iterate further with a more detailed prompt.
GPT Workspace is intuitive
GPT Workspace anticipates your requirements. As you can see below, it figures if you need an About Page, you must be building a new website. What’s a common requirement for a new website? A Contact Page of course!
GPT Workspace can also help streamline the process of marketing your business. Find out more in our guide GPT for Google Sheets: How to Use it For Effective Marketing Campaigns.
Streamlining the copywriting process
With GPT Workspace you can fully integrate Chat GPT into your Workspace: Docs, Sheets, Slides, Drive and Gmail.
Once you have created the all-important written content, there’s still work to do to create a compelling representation of your brand that prompts customers to buy.
- Produce SEO Tags – prompt GPT Workspace to create effective metadata for all your pages: Headings, meta titles, Meta descriptions, Image alt tags, boosting your website's visibility
- Create relevant imagery – GPT can generate royalty-free imagery to make your website pop and keep your business compliant with copyright laws
- Generate blog articles – now your website foundations are in place, it’s time to add the ornamentations. Thought leadership articles are a key content marketing tactic that demonstrates your brand’s expertise and authority and build trust with prospects. Use GPT Workspace to generate blogs compete with engaging imagery
Can I replace a copywriter with Chat GPT full-time?
As an AI company, you might expect us to enthusiastically answer ‘Yes!’. However, there is always room for human writers, don’t worry copywriters ChatGPT won’t make your skills obsolete any time soon.
There are several things that a writer can do that Chat GPT can’t.
Chat GPT won’t understand the nuances of your business, your target market, your platform quirks and more unless you spend the time to train it via thorough prompts.
Chat GPT also can’t tap into emotion like a human writer can. And connection is paramount when trying to convince visitors to become customers.
Explore Workspace GPT today
Start using Workspace GPT for free today across Sheets, Docs, Slides and Gmail. Ready to really boost your productivity? Check out our plans to find the perfect plan for your team packed with all the features you need to step up your game.