AI is transforming so many different areas of modern life it can feel hard to keep pace with the developments.
One development which is in motion is the advancement of search engines. The search engine experience is being revolutionized by AI. The result? A more personalized experience for users. With the advent of AI, search engines are understanding your intent better when you perform a search.
Search is moving away from text, with voice and image inputs becoming more popular ways to search for information. You just have to consider the explosion of home voice assistants and smartphones that can search the web via images.
Let’s dive into how you can use AI tools can to improve your search experience.
Save time with summarized Google searches
Have you ever spent hours performing ever more nuanced Google searches looking for a particular nugget of information—but whatever string of keywords you use, you just can’t find it? Sometimes, performing a Google search seems like searching for a needle in a haystack. There’s just so much information online!
Now, imagine if AI could understand the intent behind your search and serve up the information are looking for instantly.
This is the reality with AI tools integrated into Google search on Google Chrome.
Workspace GPT’s Google Chrome extension will save you time when researching information online.
Interrogating Google search results
A CMO at a rapidly scaling SaaS business is looking to uplevel its content marketing strategy in 2025. The business is aiming to increase the company’s SEO visibility to grow its brand profile. They’ve decided that to hit their growth targets they need to turn to AI writing tools to create the volume required to compete in a highly competitive market.
So, they turn to Google searching for: “AI writing tools” to see what’s available.
Without leaving their tab they can compare the top AI writing tools by implementing GPT Workspace’s Chrome extension.
After launching our Chrome extension you can see they have created a prompt to: “Summarize this page”. You can see the summary has been created in the blue box above, our extension goes one step further prompting the user with additional search requests based on their search intent:
- Can you tell me about the main features of Jasper AI?
- What are the advantages of using Grammarly’s AI-powered desktop app?
Whatever your use case, the potential for frictionless consumer search engine research using AI is mind boggling. AI tools are empowering consumers to make more informed decisions when comparing products and services online.
Analyze and chat with webpages
With GPT Workspace’s Chrome extension you can create summaries of webpages and ask questions of AI.
In our YouTube explainer video below, we walk you through the process of summarizing articles with our Chrome extension.
Watch our YouTube video:
Summarizing articles with GPT Workspace's Chrome extension.
Here one example of the power of AI:
In just a few clicks you can create a summary of a lengthy article into fewer than 1000 words.
We simply type the prompt: “Sums up this article in less than 1,000 words.”. This gives us a concise summary of a lengthy article, saving time when carrying out research online.
Here’s another use case, taking one of our own articles from the GPT Workspace blog, How to generate content for your website using Chat GPT. we asked the extension to: “Extract the top 5 takeways from this article.”.
In just a few clicks the information is ready for our review.
Who can benefit by using AI to interact with web pages?
This is a powerful tool that has the potential to revolutionize the experience of searching for information online. We’re sure you can already spot some potential applications.
Use cases:
- Students: streamlining the process of researching for homework and coursework assignments, saving time and effort
- Journalists: create detailed summaries of lengthy articles, shortening the time needed for research
- Marketers: learn what the press and your customers are saying online about your brand
- Professionals: boost your productivity by summarizing industry think pieces and reports—that promotion is just around the corner
A brief history of AI in search
AI in search engines is not a completely new phenomenon, its momentum has been gathering for a while:
- Introduction of Machine Learning - 2000s: the turn of the Millenium saw the introduction of machine learning algorithms into search engines boosting their ability to understand user search intent—improving search result relevance
- Natural Language Processing (NLP) - 2010s: NLP tools enabled search engines to understand natural human language to a greater degree, this made search engine interfaces more conversational and facilitated a more natural interaction for users
- AI-Powered Search - 2020s: in this brave new world, search engines utilize advanced algorithms to provide more accurate and context-driven search results, further advancing the user-friendliness and intuitive nature of search
Will AI search replace Google?
Search engine companies including Google are investing heavily into AI to create more powerful search experiences.
Many are referring to this as the AI-ification of Google Search.
Google announced that it will start showing AI overviews for more queries in March 2025. The search engine giant empahsized that users logged out of Google will see them too.
The preeminent search engine is also working on an ambitious new project called AI Mode – which will integrate a search chatbot to the Google experience.
It’s essentially a version of the AI search engines already launched by Perplexity and ChatGPT Search. It’s currently available as a test for customers paying for Google One AI Premium.
For now, the best result for users is utilizing Google’s advances in AI powered search. You can further optimize your experience with AI tools like Workspace GPT’s Chrome extension. As in any industry, it can take a while for the legacy players to catch up with innovation and disruptors shaking up the landscape to improve user outcomes.
Download the GPT Workspace Chrome Extension
Ready to supercharge your Google search experience? Download the GPT Workspace Chrome extension to boost your productivity when searching online, get more accurate results, and enjoy a frictionless search experience.